Crescent Motorcycles have a wide range of print requirements from instore point of sale, customer literature, press adverts, interior and exterior signage and stationery to name a few.
The main requirement is for informative and exciting visuals to help promote the biking lifestyle, being a keen motorcyclist myself I feel I have an advantage in this respect. One of the key aims is to produce consistent and engaging designs using typography and brand guidelines to give their communications coherence, while all the while ensuring their loyal customers feel engaged with the Crescent brand.